At FARO

OUR KID SISTER IN QUÉBEC CITY IS NOW CANTOOK MICRO- ROASTERS

A STAND-ALONE PROJECT ALONGSIDE FARO R.H

Micro Roasters

 

LA BRÛLERIE CAFÉ
DE QUÉBEC
BECOMES
CANTOOK
MICRO-ROASTERS

Cantook. You know: the lumberjack tool. Cant hook.

Now, we’re not saying we can spit steam farther than everybody else, lift logs by the dozen with one hand or roast coffee beans by blowing on them real hard. We’re not saying Gérald Godin would hang out here all the time if he was still around, or that Félix Leclerc wrote poems in our honour, that he sang for us all the way from La Romaine to the Manicouagan crater. We’re not claiming that when the guys came down the Jacques Cartier River and hit Québec, they headed straight here. We’re not trying to convince you they were already ordering their espresso with an “s”, in every language there is.

All we’re saying is that your coffee is kind of like your “cant hook”: you need it to keep going.

After roasting coffee for over fifteen years, we’ve decided to put down some serious roots and pay homage to the builders who came before us, and those who will follow behind. The cant hook isn’t just a significant object, it’s not just a useful object. The cant hook is the same thing as a properly prepared, well-made cup of coffee: it’s the very essence of a sustained effort and it’s made by hand, with refinement. The cant hook is a blend of expertise and a melting-pot of experiences and identities. The cant hook is also the meeting-point between our origins and those of the men and women, a long journey away, who work to pick and prepare the beans we serve to folks here in Québec. From this day forward, Cantook Micro-Roasters is the name we will bear with pride. Cantook. A name that speaks of unrelenting effort; of mountains, forests and rivers. We’re embarking on a new project that will take form over time. What doesn’t change is our determination to pour all our know-how into roasting magnificent products that deserve the spotlight.

HUGE THANKS to Marie-Joëlle Lemire, Anthony Verge, Philippe Dionne, Teaspoon, Claude-Hélène Lemieux, J.E. Poirier and all our employees who have worked on this project. Thanks to our customers. Follow us to watch this adventure unfold.
Roaster in quebec